SEE YOU OUT THERE

The BIAV today joined forces with BIA Ltd to launch the ‘See You Out There’ advertising campaign as part of the Discover Boating initiative which this year includes Victoria and Tasmania .

With peak boating season nearing, this three-month campaign is designed to inspire newcomers and lapsed boaters by showcasing the diverse array of activities possible across all budgets.

“Australia has some of the best waterways in the world and boating is a great way to experience the great outdoors whether it is by power boat, sailing boat or paddle craft”, said BIA Ltd CEO Andrew Scott.

“Boating really offers something for everyone. “That includes mental and physical health benefits because science has proven that on a boat, feel-good hormones (dopamine, serotonin, oxytocin) increases, while stress (cortisol) decreases,” he said.

With more than 85 per cent of the population living within 50km of the coast, it is little wonder that almost one in five households have a boat or watercraft.  

Australia has more than 2.5 million people with a licence to drive a powerboat, with close to one million registered vessels and a countless number of non-motorised craft (such as small paddle and sail craft) which do not require registration or licensing.

Key statistics for Australia include;

  • 1 in 10 Australians have a boat licence

  • 970,000+ registered boats

  • 10 per cent of registered vessels are personal watercraft, fastest growing segment

  • 85 per cent of boats are under 6m

  • 60 per cent of boating trips are up to 4hrs duration

The BIAV and BIA aim to grow participation in boating by encouraging more people to enjoy the water, whether they’re new to the experience or seasoned enthusiasts. The campaign showcases the inclusivity and accessibility of boating across all ages, genders and budgets - from paddle and powerboats to sailing - fostering a lasting, positive association with the boating lifestyle.

TV personality Andrew “ET” Ettingshausen of the long-running show Escape Fishing with ET   is the voice to the TV commercial and digital video assets and brings his raw enthusiasm for all things boating.

ET said, “Being out on the water has many benefits, from fishing and relaxing to creating memories with friends and family. Boating offers something for everyone. I’d encourage all new boaters to educate themselves before hitting the water, from safety equipment to having the right marine batteries installed, there are plenty of resources available to learn more via the Discover Boating website.”

The campaign runs across NSW, QLD, SA, VIC and TAS from 15 November to 15 February and is supported by BIAV, BIA Ltd, Century Batteries, GMSV, and Marine Rescue NSW. The campaign will feature across TV and digital channels, along with BIAV and BIA’s own social and email marketing.

 
Communications