Personal Watercraft (PWC) Safe and Responsible Stewardship on the Water this Summer

Personal Watercraft (PWC) safe & responsible stewardship on the water this summer

PWC_thumbWith PWC sales expected to be strong over the coming months, the three industry leaders of the personal watercraft industry have joined forces with AJSBA to deliver a strong message to watercraft users to be safe and responsible on the water this summer.

In parallel with the recent launch of Marine Queensland’s Ride for life – PWC Smart Rider Community Safety Plan, BRP Sea-Doo, Yamaha Wave Runner and Kawasaki Jet Ski in conjunction with the AJSBA have undertaken to broaden this program to a national level with their “RIDE RIGHT Responsible Rider” PWC Code of Conduct program.

The program will commence immediately through their respective national PWC Dealership networks, with all three companies providing customers a Responsible Rider Code of Conduct leaflet, seeking their commitment to responsible riding behaviours on the water.

This positive message will be provided at point of sale and to customers when taking delivery of their new PWC. Existing customers will be provided a copy when bringing in their PWC for service.

BRP, Yamaha and Kawasaki have always actively promoted safe and responsible usage of PWCs and worked closely with the AJSBA and State Agencies in support of education and awareness programs. The three companies see this plan as a valuable way to ensure continued access to waterways and awareness at grass roots level.

David Heyes of BRP said, “with new and exciting watercraft attracting newcomers to the sport, it is important that customers are aware of their responsibility to others who recreate on our waterways, This program ensures along with appropriate licensing that our customers once joining the PWC family will be accordingly, stewards of our industry”.

“BRP and Surf Life Saving Australia have been working together to help save lives on Australian beaches since 2009. As a Corporate Partner and valued equipment supplier the new “RIDE RIGHT Responsible Rider” program is yet another way BRP and the industry are actively promoting safer waterways.” said Melissa King, Surf Life Saving Australia General Manager of Communications & Business Development.

Jason Boal of Yamaha said, “We are very pleased to partner with BRP and the AJSBA on this important initiative. This is an exciting time for Yamaha WaveRunner and the PWC industry as it continues to strengthen. More people than ever in Australia are enjoying PWC’s in a myriad of ways including fishing, cruising and family fun. Along with the thrill of riding a PWC, is the responsibility to do the right thing and Yamaha believes that education is key to courteous and safe PWC use. With the “RIDE RIGHT Responsible Rider” initiative we hope to ensure our customers will continue to act and promote the safe and responsible use of their PWC”.

“Kawasaki wholly supports any initiative to increase safety on the water and is pleased to promote the “RIDE RIGHT Responsible Rider” program through its Kawasaki Jet Ski dealership network. PWCs can offer a high level of enjoyment for the whole family however Kawasaki also understands that proper education and understanding of the safe and proper way to use PWCs is of paramount importance to the industry.” said Robert Walker of Kawasaki Motors Australia.

For information:
David Heyes
Executive Director – APAC Public and Regulatory Affairs
Tel: 0418 593 382
david.heyes@brp.com
www.brp.com

Jason Boal
National Sales Coordinator
Tel: (07) 3906 7099
jason.boal@yamaha-motor.com.au
www.yamaha-motor.com.au

Murray Sayle
Kawasaki Motors Australia
sayle_m@kawasaki.com.au
www.kawasaki.com.au/jet-skis