Melbourne Delivers for Exhibitors and Buyers
Following four days of showcasing the latest in boat and watercraft models, the 2017 Melbourne Boat Show, held from 16-19 June at the Melbourne Convention & Exhibition Centre has concluded on a positive note.
This year the Show attracted just over 21,000 visitors that included serious buyers of boats and watercraft, marine electronics and equipment, fishing gear and those looking to be informed and knowledgeable on a range of boating and boating lifestyle areas. It also served as the platform for a number of product launches including Honda, Quintrex and Whittley.
“All in all we’re very happy with how the Melbourne Boat Show went for us,” said Paul Savage, co-director of Streaker Marine. “There were lots of people consistently coming to our stand, and we were particularly busy on the weekend of the Show. We sold a lot of product and did exceptionally well on sales. The Melbourne Boat Show is an essential part of our yearly calendar and keeps us busy during the winter months which is important for us.”
Terry Raymond, manager at Crawford Marine also expressed positive results from the Show. “It was one of my best Melbourne Boat Show results for some years, with it being responsible for over 30 percent of our turnover,” said Raymond. “We experienced high quality customer leads and the Show had a great positive and active atmosphere.”
“We worked really hard as a team on all aspects of the Show to be able to deliver for our exhibitors and the boat buying public and are satisfied with the result” said John Temple, CEO of BIAV.
“For next year’s Show we are looking to create an approach that will help us capture more of the dollars being spent on other recreational activities, to help advance boating’s market share in this area.”
Highly regarded for providing a family fun atmosphere, the Show catered to a number of family visitors with various activities including fishing casting clinics, sea life touch tanks, as well as stage show presentations from various boating and fishing personalities, cooking demonstrations and talks from champions and professionals of the world of watersports and sailing.
BIAV is focused on developing strategies to again improve on this year’s event, with planning already underway for the 2018 Melbourne Boat Show, which will again be held at the Melbourne Convention & Exhibition Centre.