Member businesses and organisations are placed in a position of trust to:
- Act honestly and fairly in all business dealings with the consumer
- Maintain professional courtesy and integrity at all times
- Ensure all advertising and representations are truthful and accurate
- At all times act in an environmentally responsible manner
- Do all that is possible to promote safe boating and education practices
- Render accurate, truthful and expert advice to the community
- Strive for excellence in quality of service to customers
- Promptly attend to all justifiable warranty claims