The Boating Industry Association of Victoria is the peak body for the marine sector. It represents an industry worth $4.5 Billion dollars to the Victorian economy and provides over 17,700 FTE jobs.
To celebrate the opening of the boating season in Victoria and promote boating as a significant recreational lifestyle, we’d like to invite you to the Life’s Better With A Boat – Geelong Festival. This weekend-long event, taking place on 8-9 October 2016, will be held right at the heart of the Geelong foreshore at Steampacket Gardens.
We invite you to help make this Festival come alive by providing Festival goers with a positive boating experience, which inspires them to actively take to the water and encompass boating into their lifestyles. It’s an immense opportunity for you to showcase your brand, products and services, to an audience that comprises of both boating enthusiasts and those discovering boating for the first time.
With the event situated at the prime location of Steampacket Gardens, right along the busy thoroughfare of the Geelong foreshore, there will be major opportunity for foot traffic to be drawn into your exhibits and displays. In addition major marketing efforts will be conducted to promote the Festival and exhibitors.
The Life’s Better With A Boat – Geelong Festival is being organised by the Boating Industry Association of Victoria (BIAV), and has the full support of the Geelong City Council and Tourism Greater Geelong and the Bellarine.
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